Auburn Football Launches Trailblazing Website
The language, interests and information consumption needs of today’s college football fans have a technological twang that could leave all but the most tech savvy programs a step behind. Auburn University Football now can say it speaks the language and delivers on what the fans are looking for regarding interactive content. On March 16, AU Football launched a new Web site that features a panoramic tour of Auburn traditions, coaching bios, NFL standouts, video highlights and more.
“For many of our audiences, particularly our hardcore fans, this is a new interactive door to what makes Auburn Football so special,” says Scott Fountain, Football Operations Coordinator at Auburn. “We believe fans are craving a Web site that broadcasts what AU Football is all about. It was important for us to find a partner that could deliver something that was unique and different than the typical football sites out there.”
The new site (www.auburnwareagle.com), designed by Austin, Texas based ACS Athletics, is a trailblazing visual and interactive microsite, devoted to Auburn Football’s people, traditions and accomplishments. This product is the result of months of synchronized hard work between ACS and Auburn athletics. The cornerstone of the new site, the panoramic home page, features 7 chapters with interactive hotspots that offer video and content about Auburn Football.
“We take an innovative, holistic approach to helping our customers meet information management, communications and marketing support needs,” says Rayan Rutledge, V.P. of Business Development, ACS Athletics. “Our ACS Interactive Services are helping valued customers establish their brand while differentiating themselves from their competition. We’re committed to delivering only the best marketing support, student-athlete and recruiting management solutions available.”
After months of planning, design, and development, Auburn Football’s Web presence has vaulted into a new era. The success of the project can be tied to the hands on approach and project management efforts of the ACS Interactive team. “ACS listened to our needs and guided our staff through the process with great results,” says Fountain. “I believe the quality of the work they produce speaks for itself.”
“We have a great deal of fun getting in the trenches with our customers and learning about their needs and goals,” says Rutledge. “Project management, conceptual design and IT support for each microsite is all handled and managed internally via ACS. Relationships are important to us. We’re proud to be working with Auburn football on the web site project, as well as on other fronts.”
“ACS has done a great job in helping our staff on the recruiting front,” says Gene Chizik, Head Football Coach at Auburn. “We are more effective and efficient as coaches because of the solutions and support they offer. We are especially excited about the unique approach they’ve taken with marketing to set us apart from our competition. ACS has been great partner to Auburn football.”